This comprehensive weightloss system gives you everything you need to lose pounds in a healthy way. It is the most advanced system on the market. These products are scientifically-formulated, physician-approved and contain no stimulants which makes them even better. They are natural, nutrient-based and clinically-proven for optimal, healthy weightloss.

CREATIVE: Bringing this branded weightloss system to market required daily adjusting of timelines. As a result these changes also forced modifying planned resource assignments frequently. Fortunately, we had solid project management practices and processes in place to handle the change requests. Although we used an agency for developing the brand name and the initial design, we were provided with a very basic brand template, standards and guidelines based on what our budget for this project allowed. What we received required modifications in-house to develop brand messaging and all related marketing communications pieces - as the scope of this branded product launch was refined over time. Creative was handled internally not just to keep costs down, but to facilitate the frequency with which changes were being made. Our creative team simply did their very best to adjust, adapt, improvise and overcome while taking pride in their efficient approach to managing the challenges and the quality of the work. The end goal was to make it a successful team finish for the company. As with all other product launches we delivered on time and within budget!